Week 1 Ocober 4th

A week after their first debate and into the final campaign month, the race for California's governer has heated up.
After her infamously incorrect ad featuring former President Bill Clinton, and a slip in poll numbers, Meg Whitman's advertisments have moved from her usual attack ads, to promoting her economic plans for California. Meanwhile, Jerry Brown, who has been fairly quiet in the media until now, has began his own vicous attack ads on his opponet.
Meg Whitmans telivision ad for the week, portrays Whitman as a successful buisness leader who can bring her buisness stratagey to build new jobs. The very proffesionaly done ad features images of Whitman speaking in a facotry, on a farm, and with construction workers (blue-color jobs, a demographic she would desperatly need to gain support from) while the ad goes over different tax cuts and incentives that would bring new jobs to California.
While Whitmans single ad props up her former accomplishments and economic plan in a positive light, Brown has gone for highly negative ads. In his ad "Capital Gains", Whitman is portrayed as a greedy billionare who only wants to extend tax cuts to wealthy Californians like herself. Brown uses unflatering images of Whitman juxaposed with a falling red arrow, as the narrartor warns "Whitmans plan would rip a whole in the budget." Jerry Brown is then shown sitting around talking with young students as the narrator claims Brown supports students and wouldn't borrow from education budget to allow extened tax cuts, like Whitman would.
In another attack ad on oppent Meg Whitman, Brown claims Whitman served on the board of Goldman Sachs, where she profited miliions from insider trades, only to be sued for them back. The next image shows Whitman, with the Wal street sign in the background, as the barrator asks if California should really vote in someone with "corrupt" charecter. The work curropt is in larger font and bright red. It is obvious Brown wants voters to associated Whitman with big money and Wall street wealth, tapping into voter anger agaisnt Wall street.
I will have to give this week to Meg Whitman, as it's refreshing to see her back away from such negative campaining. While I don't agree much with her philosophys or economic plans, I would much rather see Brown promoting his ideas and alternatives rather than resort to attacking his opponet.