Baseball playoffs are here, but while many Californians are cheering on their SF Giants, we're not seeing much ads from either Meg Whitman or Jerry Brown. For this past week, only one new ad appeared for either candidate, and the message was taxes.
Whitman's new ad this week asks voters to remember taxes previously proposed or executed by Brown as governor and Mayor.
The ad uses a catchy whistling jingle as they blast Brown for continually finding ways to tax Californians, waring; we should hide our wallets from Jerry Brown.
Brown however has shot back, using this weeks ad to boast his positive record as previous Governor. Browns ad claims as Governor, he balanced the budget with no new taxes while creating 1.9 million jobs over his two terms. The ad also mentions Browns accomplishments as his current title, State Attorney General, such as investigating the Bell, CA scandal. The ad finishes by stating," Jerry Brown has independence as Governer to make tough decisions for California."
The two ads are really on opposite ends of the spectrum, Whitman's attack ad is well put together and speaks well to voters who are absolutely against new taxes. However, Whitman has yet to mention how she would fix the budget without taxes...kind of like making fat-free french fries. Brown has put out a resume in his ad, highlighting his long career as a California politician. Brown has previously been Mayor of Oakland, Governor two terms, and is currently the State Attorney General, and is banking on voters to favor his experience. This could backfire however, as there is a great deal of anti-incubent mindset among voters.
This weeks for Jerry, Whitman's tax ad is cute, but I think Brown has a more powerful message of experience, that should talk to voters tired of Whitman's negative ads.
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