With a little more than a week left to go until election day, gubetorial canidates Meg Whitman and Jerry Brown are puttting out thier final television aadvertisments.
For Meg Whitman, shes at it again with her "cops choice" ad; this time using a re-edited version from last week, with more cops and more "vote meg". Whitmans message this week is clear, Brown is backed by unions and unions are costing California. In another ad, "puppet", the narrorator explains union groups have spent millions in advertising against Meg and for Jerry Brown, cutting to the image of Jerry Brown as a puppet. The ad works well with Whitman's message, that Brown is a puppet to union groups like teachers. Another Whitman ad, goes directly at Browns involment with teacher unions, claiming his loyalty to them will prevent education reform and charter school development. The ad features warming images of Whitman talking with students, compared to a black and white mugshot of Brown, as the narrator explains Brown is bad for California schools.
Brown is only out this week with 2 new, er one new advertisement. Brown has realesed two nearly iodentical ads, fearturing clips of Whitman and Governor Arnold Schwarzenegger saying similar things. For starters, the ad looks like two back-of-the-class students at De Anza made it. Secondly, while the message is powerful, "Whitman and Failed governor Schwarzenegger are too similar", showing a load of similar sound bites is a less powerful way to proclaim it.
Meg Whitman wins this final week, while her repetitive cop ad did me no good, her clear message of Brown being a whore to the unions is clear.
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