Week 3 October 18th

Another week of campaign ads for Jerry Brown and Meg Whitman, and this week both parties have two new ads, strangely (or un-strangely) neither features themselves in their own ad. No, Whitman and brown have made ads this week attacking each others positions; Whitman calling out Brown's pension deals, while Brown highlights Whitman's untruthfulness.
This week Jerry Brown put out two new TV ads both calling out Meg Whitman's untruthful behavior. The ad juxtaposes Whitman in front of a Polygraph meter as the narrator describes how Whitman has been untruthful on voting, her residency, and whether she knew of her housekeepers citizenship status. While the ad does throw a bit of mud at Whitman's credibility, the issues really doesn't matter a whole hell of a lot to voters and most likely wont change already made opinions. Brown's other new ad shows quotes from several California papers, most noticed of which being San Jose's Mercury, describing Whitman's inability to be Governor. The ad begins with a line from the Mercury claiming Whitman has a, " loose relationship with the truth." The narrator explains this quote and others like, " she utterly lacks the qualifications for being governor.", show Whitman is not right for the job. The ad then switches to positive quotes from papers endorsing Jerry Brown, claiming that Brown has the backing from papers across the state, while Whitman doesn't.
This week Meg Whitman flexed her spending power, blasting Jerry Brown with two new television ads; one attacking Brown's involvement with union, the other letting Police attack Brown on Whitman's behalf. Whitman's new, expensive-looking TV ad uses a fictional retirement planning magazine to jab at Brown's involvement with higher union pensions. The narrator tells viewers that they too could retire at age 55 if they worked for a the state, because Brown gave state employee unions more bargaining power, allowing them to retire early on a tax payer paid pension. Whitman's ad is trying to anger voters about wasteful spending, and her ads magazine-style makes for a powerful, eye catching advertisement.
Whitman's other ad, featuring several disappointed-looking police officers telling voters about "the real" Jerry Brown. The ad is weak, and doesn't adress very strong or relevant issues to voters. statements like: " a Supreme court judge that Brown once appointed...voted to stop the death penalty 64 times." has almost nothing to do with anything.
While I really liked Whitman's Pension magazine ad, her police advertisement was so off, that I'll give this weeks win for Jerry Brown. While Brown's polygraph test was just as lame as the police advertisement, his newspaper endorsement ad shows voters Brown has more support and know-how to be governor than Whitman.